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During the Fall
Semester, 2006 Ms. Ginn taught a International Marketing at the
undergraduate level for students in the W.A. Franke College of Business.
Topics covered included:
- The Scope and
Challenge of International Marketing
- The Dynamic
Environment & Multilateral Institutions
- History and
Geography: The Foundations of Culture
- Cultural Dynamics
in Assessing Global Markets
- Culture,
Management Style and Business Systems
- The Political
Environment
- International
Legal Environment
- Developing a
Global Vision Through Marketing Research
- Emerging Markets
- Global Marketing
Management: Planning and Organization
- Products and
Services for Consumers
- Products and
Services for Businesses
- Channel Marketing
- Exporting and
Logistics
- Integrated
Marketing Communications and International Advertising
- Personal Selling
and Sales Management
- Pricing for
International Markets
- Negotiation
Strategies
Fall, 2006 Students
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